Apple Seeks AI Boost: In Talks with Rival Meta

June 23, 2024 In a surprising move, Apple is reportedly in discussions with several AI companies to broaden the capabilities of its recently announced iPhone AI system, “Apple Intelligence.”

This news comes on the heels of Apple’s confirmation that OpenAI’s ChatGPT would be integrated into iOS 18.

According to a Wall Street Journal report, Apple has been in talks with tech giant Meta (formerly Facebook) about incorporating Meta’s generative AI model into Apple Intelligence. Additionally, AI startups Anthropic and Perplexity are also said to be involved in discussions.

These talks highlight Apple’s potential shift from relying solely on its in-house AI development to offering a wider range of options to users.

The inclusion of various AI models could lead to more powerful and diverse features within the Apple ecosystem.

While details remain undisclosed, the report suggests that these partnerships could involve AI companies selling premium subscriptions for their services through Apple Intelligence.

This would potentially create a revenue stream for both Apple and the partnering AI firms.

This potential collaboration between industry rivals underscores the growing importance of user experience and innovation in the field of AI. With Apple Intelligence still in its early stages, these discussions could significantly shape the future of AI integration within iPhones and other Apple devices.

Sources:Wall Street Journal